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Results Focused Influencer Marketing

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Case Studies

Client:

Execution:
Mailed 350 samples
Target 175+ reviews
Collected 272+ reviews
(exceeds 175+ goal)

Timeframe:  June 2018

Goal:

Improve Shiseido Ultimune ratings & visibility on Shiseido.com by collecting at least 175 reviews of Shiseido Ultimune from beauty enthusiasts

Results:
Published: 272+ reviews
Review Rate: 77% or reviewers submitted a review
(exceeds campaign goal of 50%)
Client:

Execution:

Use proprietary software to actively follow targeted accounts to reach @mustelausa’s target audience

Goal:

Grow Instagram followers organically with high-quality targeted followers from other Instagram accounts with similar audiences

Results:

1,463

new targeted followers over 1 month
from our Organic Instagram Growth tool

BEFORE 30.7k followers (Apr ‘18)
AFTER 36.4k* followers (May ‘18)
* We can track new followers we bring vs. new followers from other sources
Client:

Execution:

5 Influencers published Youtube videos, Instagram videos and social posts

Goal:

Increase brand awareness about the new Kevyn Aucoin Electropop Palette, increase sales at Sephora, grow social follows of Kevyn Aucoin and collect email addresses for the Kevyn Aucoin newsletter

Results:

17,000+

YouTube video
views

1,652

Clicks to
Sephora

$20,747

earned media
value

Client:

Execution:

Use proprietary software to actively follow accounts that we’d love to follow BeautyStat

Goal:

Grow Instagram followers with high-quality followers from other Instagram accounts with audiences

Timeframe:

4 months during Oct’17 – Feb’18

Results:

7,331

New followers over 4 months (8,969 followers – Oct’17 & 16,300 followers – Feb’18)

x 3

Engagement (Likes & Comments)

Client:

Execution:

Mailed 500 Samples, Collected 300+ reviews

Goal:

Post Giveaways, Blog Reviews and Youtube Reviews to increase brand buzz for Aviva Hair Revitalizer hair growth supplements

Results:

Published 300+ reviews

*please note some reviews submitted to Sephora may have not been published based on Sephora’s Review Approval process

Client:

Execution:

Mailed 200 samples, Collected 150+ reviews on BOTH Mud Masks

Goal:

Improve AHAVA Mineral Mud Masks ratings and visibility on ahava.com by collecting at least 150 reviews on both Mud Masks on ahava.com from beauty enthusiasts

Timeframe:

April and May 2018

Results:

Published 150+ reviews on BOTH Mud Masks

Client:

Execution:

Published Sponsored Giveaway (10 winners), Coordinated 13 Published Reviews

Goal:

Post Giveaways, Blog Reviews and Youtube Reviews to increase brand buzz for Aviva Hair Revitalizer hair growth supplements

Results:

73

Likes on Facebook

66

Retweets on Twitter

Client:

Execution:

CONTENT Publish 9 Instagram Photo Posts that link to Halloween Express

Goal:

Increase awareness, drive clicks & grow Instagram followers for Halloween Express with Instagram Photo Posts

Results:

113,362

Impressions

8,288

Likes

$26,935

Earned media value

Clients:

Execution:

1 Influencer attending Smart Life Roadshow exhibit at CEDIA Conference in San Diego on Sept. 28,2017

Goal:

Smart Home Influencer films Youtube Video while attending CEDIA Conference to help increase awareness about Smart Life Road Show exhibit and featuredproducts

Content Reuse:

Intel team loved the Influencer content and the video repurposed for use on Intel Social Channels

Results:

20,027

Impressions

Client:
Execution:

Mailed 600 samples Collected 312+ reviews

Goal:

Improve Lancer Caviar Lime Acid Peel ratings & visibility on Sephora.com by collecting at least 300 reviews on Sephora.com from micro-Influencers

Results:

312+

Reviews

7,281

Entries

1,647

Email addresses

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Have you tried Mustela skincare products on your baby?  Mustela specializes in creating the best skincare products for babies, even those with skin conditions like eczema. You can even enter your baby’s skin type at their website and get products recommended for your baby. Mustela products are available for purchase from their website and at […] Read More >

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