Influence Nation

Results Focused Influencer Marketing

Case Studies

Client:

Execution:
Mailed 350 samples
Target 175+ reviews
Collected 272+ reviews
(exceeds 175+ goal)

Timeframe:  June 2018

Goal:

Improve Shiseido Ultimune ratings & visibility on Shiseido.com by collecting at least 175 reviews of Shiseido Ultimune from beauty enthusiasts

Results:
Published: 272+ reviews
Review Rate: 77% or reviewers submitted a review
(exceeds campaign goal of 50%)
Client:

Execution:

Use proprietary software to actively follow targeted accounts to reach @mustelausa’s target audience

Goal:

Grow Instagram followers organically with high-quality targeted followers from other Instagram accounts with similar audiences

Results:

1,463

new targeted followers over 1 month
from our Organic Instagram Growth tool
BEFORE 30.7k followers (Apr ‘18)
AFTER 36.4k* followers (May ‘18)
* We can track new followers we bring vs. new followers from other sources
Client:

Execution:

5 Influencers published Youtube videos, Instagram videos and social posts

Goal:

Increase brand awareness about the new Kevyn Aucoin Electropop Palette, increase sales at Sephora, grow social follows of Kevyn Aucoin and collect email addresses for the Kevyn Aucoin newsletter

Results:

17,000+

YouTube video
views

1,652

Clicks to
Sephora

$20,747

earned media
value
Client:

Execution:

Use proprietary software to actively follow accounts that we’d love to follow BeautyStat

Goal:

Grow Instagram followers with high-quality followers from other Instagram accounts with audiences

Timeframe:

4 months during Oct’17 – Feb’18

Results:

7,331

New followers over 4 months (8,969 followers – Oct’17 & 16,300 followers – Feb’18)

x 3

Engagement (Likes & Comments)
Client:

Execution:

Mailed 500 Samples, Collected 300+ reviews

Goal:

Post Giveaways, Blog Reviews and Youtube Reviews to increase brand buzz for Aviva Hair Revitalizer hair growth supplements

Results:

Published 300+ reviews

*please note some reviews submitted to Sephora may have not been published based on Sephora’s Review Approval process

Client:

Execution:

Mailed 200 samples, Collected 150+ reviews on BOTH Mud Masks

Goal:

Improve AHAVA Mineral Mud Masks ratings and visibility on ahava.com by collecting at least 150 reviews on both Mud Masks on ahava.com from beauty enthusiasts

Timeframe:

April and May 2018

Results:

Published 150+ reviews on BOTH Mud Masks

Client:

Execution:

Published Sponsored Giveaway (10 winners), Coordinated 13 Published Reviews

Goal:

Post Giveaways, Blog Reviews and Youtube Reviews to increase brand buzz for Aviva Hair Revitalizer hair growth supplements

Results:

73

Likes on Facebook

66

Retweets on Twitter
Client:

Execution:

CONTENT Publish 9 Instagram Photo Posts that link to Halloween Express

Goal:

Increase awareness, drive clicks & grow Instagram followers for Halloween Express with Instagram Photo Posts

Results:

113,362

Impressions

8,288

Likes

$26,935

Earned media value
Clients:

Execution:

1 Influencer attending Smart Life Roadshow exhibit at CEDIA Conference in San Diego on Sept. 28,2017

Goal:

Smart Home Influencer films Youtube Video while attending CEDIA Conference to help increase awareness about Smart Life Road Show exhibit and featuredproducts

Content Reuse:

Intel team loved the Influencer content and the video repurposed for use on Intel Social Channels

Results:

20,027

Impressions
Client:
Execution:

Mailed 600 samples Collected 312+ reviews

Goal:

Improve Lancer Caviar Lime Acid Peel ratings & visibility on Sephora.com by collecting at least 300 reviews on Sephora.com from micro-Influencers

Results:

312+

Reviews

7,281

Entries

1,647

Email addresses