No one can deny how social media has become such a big part of not only our digital lives, but also our life in general. This modern means of communicating with a huge number of people, sharing videos, photos, ideas, without physically being there, has evolved into this generation’s past time where some are spectators and some are creators. Admittedly, I myself had spent a huge amount of time browsing through all my friends’ updates on Facebook, scrolling through Instagram’s hoard of beautiful photos from creative and amazing content creators, and binge watching on Snapchat. It seems as if I’ve liked and liked and liked until “like” has somehow lost its real meaning. Is it a like for the sake of liking? Or is it a REAL like? Or better, is it a sentiment bordering between BEYOND like?
In today’s social media world that’s dominated by like after like after like, Tiffany & Co., one of the world’s most known luxury jewellry retailers, is inviting us to Return to Love, Not Like. This digital campaign conceptualized by Tiffany & Co’s creative director, Grace Coddington, aims to tell us that there’s more to life than just likes – there’s love. It features three (3) models, Pyper America Smith, Fernanda Ly, and Imaan Hamman. Diana Hong. Tiffany’s VP of Digital Marketing, said: “We live in a social culture of ‘like’, but for Tiffany & Co., ‘like’ is not enough. #LoveNotLike communicates the belief that love, as an attitude, is something to uphold and celebrate.”
Here are some of the images from this cute and funky digital campaign:
Discover this amazing #lovenotlike collection here.
What do you think of Tiffany & Co.’s new campaign and collection?
Let us know in the comments below