Social Influence. Influencer. Content Creator. As marketers, I’m sure these are all words you have heard recurring daily throughout your office, or, if it hasn’t yet it should be, in your marketing plans as well.
To put it simply, social influence is the modern day version of word of mouth. Even in traditional media, people have always looked up to icons, celebs, and experts for advice and guidance in many aspects, especially when it comes to purchasing items. They’ve gained trust and admiration, and by doing so, they hold an influence over those consumer’s purchase decisions. This concept is applied the exact same way, just on a digital scale.
We’ve all used platforms such as Yelp or read customer reviews before, and hasn’t that had an impact on our decision to buy or even not to buy? We’ve trusted those reviews made by complete strangers, people we have never met. With social influencers, although they may be strangers, we have established a connection with them. We trust them as if they are our own friends and family; we trust and rely on their opinions and reviews deeply. We want to use whichever products they are using. They also are our go-to people for what is trending, what is popular, or what we should be using. We consider them experts in their respective vertical.
There are influencers in every kind of vertical imaginable – from beauty, fashion, health and wellness, to food, technology, and even pets! With influencers of all sizes (micro + macro), and of all different demographics, they can be utilized by any brand to help connect them to their target audience.
How can it help me and my brand? Is it worth it?
As mentioned before, influencers hold the key to honing in and targeting your specific audience, in an organic, more meaningful and relatable way. Influencers help the brand tell their story in an authentic way, making consumers even more connected to them. They no longer view the brand or product as just a product, they now view themselves as part of a certain community. There is a connectedness and a feeling of belonging established that traditional marketing simply cannot deliver.
According to TapInfluence data, influencer content generates unprecedented ROI…11X MORE than the average traditional digital campaign.
This is where Influence Nation comes in. We are your personal influencer match-makers. We know our influencers like the back of our hands, and utilizing our network of over 3,000 with a 2.2 billion reach globally, we can perfectly align them to your brand to take your marketing initiatives to the next level.
With already 67% of marketers utilizing some form of influencer marketing, a study led by Augure shows that even more money is set to flow into the influencer space – roughly 61% of advertisers plan on increasing their influencer campaign spends throughout 2016 and beyond.
Want some more proof? Check out some of our recent case studies here!